AltaVista Strategic Partners LinkedIn Training
LIMITED SEATING
AltaVista will provide a three hour training course focused on how to maximize
LinkedIn. The course will cover four sections:
1. What is LinkedIn?
a. A quick summary of the platform, how it has changed, and why it is
important today
b. Creating a working definition of LinkedIn
2. Building a complete professional profile
a. Cover piece by piece the sections of the personal profile
b. Discuss content strategies for each section
c. Explain how the profile is a critical step in the LinkedIn selling process
3. Using LinkedIn to generate opportunities
a. Content posting strategies to create influence
b. Driving traffic to our profile
c. Organizing our contacts using built in CRM features
d. Soliciting new connections
e. Mass messaging our connections
f. Exporting connections into an excel spreadsheet
4. Executing the “social sales touch”
a. Using LinkedIn to stay in front of our clients/prospects
b. Getting our name/company back in front of prospects
c. The double/triple touch effect
At the conclusion of the training, all attendees will have developed a complete
understanding of how to:
- Build a great profile on LinkedIn
- Use LinkedIn to search out new prospects
- Use LinkedIn to generate new opportunities to be added to our sales pipeline
- Use LinkedIn to execute a “social touch” in the sales process
EDUCATION UNDERWRITERS
