Value Proposition Membership Workshop

11:00      Arrival and lunch

11:30     Welcome

12:00     Membership and Generational Preferences

This program allows participants to learn more about your HBA’s competitive advantage, organizational culture, what prospects value and want, across the boomer, gen X and millennial generations.

1:00        Value Proposition Workshop

A value proposition refines the association's membership pitch and answers the following questions: What do you do, Why do you do it, Why are you the best, and Why do businesses in the home building industry need you. By clearly communicating your value proposition, all of your association's messaging becomes more effective and empowers all members to achieve greater recruitment success.

4:00        Overcoming Objections